The current pandemic has left all industries struggling. With the economy affected, it is getting difficult for the industries to get back on their feet. We are now moving towards the new normal and the industries have to adapt to the changing future by revamping themselves to be digital. Mr. O. P. Singh, President – Sales and Marketing talks about why the pharma industry, now, needs to be more digital savvy than ever.
“Only the smart brands will become the most recalled brands in the coming era. Brands that adapt to the changing environment can stay committed to their business goal and survive in the market. Currently, there are two primary aspects that we have been focusing on, one engaging healthcare providers through the process of knowledge exchange and second, focus on bringing together the doctor community in order to fight the pandemic. In today’s world, the dissemination of information has become easier.”
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