Last year Cadila Pharma won the CLO award at TISS and Observenow award for innovative learning initiatives. Continuing its journey of expanding digitization initiatives in the last one year Cadila Pharma has taken massive leaps in upskilling a 2,000-strong field force via digital mediums. Leaders from Cadila Pharma share their insights of the Journey and transformation. Here’s an excerpt:
Taking upskilling to the next level, and in what is likely to be a major milestone in its digital journey, drug major Cadila Pharmaceuticals has successfully trained its field force of more than 2,000 people via online sessions and video tutorials during the Covid-19 forced lockdown.
The New Normal and Digital Transformation
“Digital Transformation in pharmaceuticals is here to stay. Cadila Pharma embarked on this journey a year ago and had been making strides towards our efforts to enable our teams. We won the CLO award last year at Tata Institute of Social Sciences for one of our innovative learning initiatives. Digital transformation has always been a focus area for us and while we continue to work on innovations across marketing initiatives, employee engagement, and manufacturing innovations, upskilling of employees takes a precedence since they are the ones who will lead change both internally as well as externally,” shared Kulwinder Singh, Chief Communication Officer, Cadila Pharmaceuticals.
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The ‘pandemic opportunity’: How Cadila upskilled its 2000+ salesforce
