Reaching millions the quick wayPursuing the philosophy of making available quality products at affordable prices for the mass of people, is Cadila Pharmaceuticals, Generic SBU. Launched with the slogan, "your faith is our strength", the Generic SBU today is the market leader in the country. What began as a small activity a couple of years ago, is now a full-fledged division worth Rs. 800 million, all set to reach the Rs. 5 billion mark by 2005, through novel marketing strategies.
Pursuing the trail of success in Generic business, this division has further diversified its activities into newer therapy areas by promoting another marketing arm – Genvista. | | The product basket contains more than a hundred products from 15 therapeutic segments, including Analgesics, Antipyretics, Anthelmintics, Anti-hypertensives, Anti-inflammatory preparations, Anti-bacterials, Cardiovascular drugs, Vitamins, Iron and protein tonics, etc. A slew of high-value, branded generic products are being augmented to the product basket from time to time.
With more products in the pipeline, this division is poised to further consolidate its position as a leading player in Generics in India. |
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